E-commerce Growth Strategy: Why "Best Quality" Won't Sell

Podcast: Humans of Growth: Stories & Strategies Behind Business Growth & Business Development · Aly Hathcock

Opublikowano: 2026-07-23

Most e-commerce brands don't have a product problem. They have a focus problem. They try to sell to everyone, list every variation, chase every platform at once, and lead with "we have the best quality." That's the most boring pitch in the world, and it's usually the reason growth stalls. In this episode of Humans of Growth, I sit down with Michael Jordan, founding partner at BAD Marketing, to break down what actually separates e-commerce brands that scale to eight figures from the ones that flop. Michael has run this from both sides: as an...