“Write for Humans, Optimize for Agents” with Chris Koehler

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-07-23

Chris Koehler is the Chief Marketing Officer of Twilio, the platform for conversations in the AI era. Chris has over 25 years of experience in leading marketing, sales, and product teams across companies like Adobe, Box, and E-Trade. Lately, he's been chasing a question Jon Miller happens to care a lot about: what happens to discovery, to personalization, and to the CMO's mandate itself in the age of AI. Chris joins Jon to discuss his four-pillar framework for strategic marketing, how his marketing team is approaching the seismic shift from SEO to AEO, and why t...