How a finance blog started in a garage scaled into a financial media empire

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-07-23

My newsletter: https://simonowens.substack.com/ Founded in a Detroit garage in the early 2010s, Benzinga started as a scrappy finance blog for everyday stock market enthusiasts. Over the next decade, it grew into a major digital media platform, carving out a niche by sending detailed stock analysis directly to retail investors and major brokerage apps like Robinhood and Fidelity. Following a majority acquisition by private equity firm Beringer Capital in 2021, the company entered a new era of growth, hiring former Bloomberg editor Brad Olesen as its first Chief Content Officer to bring its news, v...