Connected Performance: The Next Era of Marketing with Criteo’s Todd Parsons

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-07-23

In this episode of Life in Digital, host Daniel Bolter is joined by Todd Parsons, Chief Product Officer at Criteo, to explore why performance marketing is undergoing one of its biggest transformations yet. Todd shares how Criteo is helping brands navigate a rapidly evolving landscape, and why traditional approaches to planning, measurement, and optimisation are no longer enough. Together, Daniel and Todd discuss the shift away from channel silos towards a truly cross-channel, full-funnel strategy, the role product teams play in driving innovation, and where AI is delivering real business impact beyond the buzz. They also look...