The AMP Accords - a new era for podcast measurement?

Podcast: Podnews Weekly Review · James Cridland and Sam Sethi

Opublikowano: 2026-07-24

Send James and Sam a message or voicemail We speak with Dan Granger and Giles Martin from Oxford Road, about the new AMP Accords. Is this a new start for podcast measurement? And, can we get podcast apps into the revenue ecosystem? Plus, Edison Research on their recent reports. Also hear: • why downloads fail as a reliable metric for advertisers and creators • the AMP Accord goal of standard definitions across podcast audio and video • the shorthand test for a podcast: “If it works with your eyes closed” • the proposed “play” standard...