Ep 51 | Amy Jackson; Farming Under Scrutiny: Campaigners, Reputation and Planning

Podcast: The Poultry Network Podcast · Jake Davies

Opublikowano: 2026-07-24

Campaign groups scrutinising food and farming have become more professional, coordinated and technologically capable. How should farmers and agricultural businesses respond—and where does the industry need to improve? Tom Woolman and Tom Willings are joined by Amy Jackson, founder of Oxtale Communications and a research fellow at the University of Nottingham. Drawing on her experience in agricultural communications, issues management and academic research, Amy explains how campaign groups build simple, compelling narratives and use media, political influence, investor pressure and coordinated objections to advance their aims. The discussion examines areas in which agriculture has re...