Click to Cart: Capturing the Modern Blueberry Shopper With Dana Concepcion

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-07-23

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by Dana Concepcion, senior director of fresh and frozen at Walmart Connect. Concepcion sits at the intersection of fresh merchandising and modern digital advertising. In her role, she drives advertising growth across some of the company’s most strategic categories, partnering up with leading produce, meat, frozen and bread manufacturers to deliver data-driven, omnichannel marketing solutions. She joins the podcast to discuss aligning blueberry campaigns to seasonal supply fluctuations, leveraging co-branded recipe campai...