Optimized Out of His Own Identity

Podcast: Business Growth Architect Show: Founders of the Future · Beate Chelette

Opublikowano: 2026-07-27

Had an AHA or Insight? Share it: Mike Weisman spent thirty years building other people’s brands. As the owner of his own advertising agency, he understood exactly how a performance becomes a product, and he built a career optimizing his clients external image for the world. Then his business disintegrated within six weeks, and he found himself standing alone in his own awards hall, throwing plastic trophies into a trash bin. The moment those trophies hit the trash, so did the version of Mike that had built them. That version was never him...