Programmatic Reimagined: Rebuilding Trust Through Transparency with @‌Curate's Rhys Denny

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-07-27

In this episode of Life in Digital, host Ryan Stewart is joined by Rhys Denny, Co-Founder of @‌curate, to unpack why programmatic advertising has become so complex, and what the industry can do to rebuild trust, transparency, and efficiency. Rhys shares the story behind @‌curate, the thinking that inspired its creation, and how products like Wanda are helping media teams reduce operational friction, improve decision-making, and make AI work for them, not against them. Together, Ryan and Rhys explore the realities of modern media buying, from increasing pressure on traders and agencies to the growing demand for genu...