Conviction is Everything: The Story Behind Anthem Creative and the Fight for Nonprofit Excellence

Podcast: Amplify Good Podcast · Anthem Creative

Opublikowano: 2026-07-28

This one's a little different. Graeme sits down with his brother Mark Watt — the founder of Anthem Creative — to pull back the curtain on where Anthem came from, why they chose to serve the nonprofit sector, and what they've learned after more than a decade in the trenches. They trace the origins of Anthem from a basement startup to a conviction-driven agency, share the story of a $1,500 ad campaign that generated 4.7x a nonprofit's best-ever year-end results, and get fired up about the thing they believe is quietly killing nonprofit impact: the absence of conviction. If you lead...