Why AI Is Only as Good as Your Data

Podcast: The Auto Market Brief · Cox Automotive

Opublikowano: 2026-07-28

What opportunities become possible when dealers can connect their data, understand their customers more completely, and put AI to work in meaningful ways? In this bonus episode of The Auto Market Brief, host Erin Keating sits down with Aharon Horwitz, founder of Fullpath, for a wide-ranging conversation about his entrepreneurial journey, the history and evolution of Fullpath, and the role data plays in helping dealers better understand and serve their customers. Together, they explore how disconnected systems create challenges across automotive retail, why customer data has become increasingly valuable, and how organizing that information can unlock...