Sonder is back, Fora hits a $1B valuation, The Odyssey drives travel & Google’s AI booking grab

Podcast: This Week in Hospitality · thisweekinhospitality

Opublikowano: 2026-07-31

Sonder is back — sort of. Eight months after going bankrupt and stranding guests mid-stay, the brand name has been bought by a Vancouver affiliate firm that paid for one thing: search equity. The buildings are gone. The trademarks and 70+ domains remain. And because large language models still route travelers to Sonder’s optimized pages, that name is now targeting $100M in gross booking value over the next year. We get into what it means when a dead brand outlives the company that built it. Then: Fora’s $1B valuation. The travel advisor platform keeps scaling the human-agent model...