How an I.D.E.A., Not a Topic, Makes You Easier to Refer, Pitch, and Book

Podcast: Speaking Your Brand: Public Speaking Tips and Strategies · Carol Cox

Opublikowano: 2026-08-03

When someone asks what you speak about, do you give them one clear answer - or a list that includes a bunch of keywords like leadership, communication, resilience, confidence, and change? I understand the temptation to include everything. When you’ve had a long career, narrowing your message can feel like leaving out valuable parts of your experience. But if the person you’re talking with can’t explain what you speak about after the conversation is over, she can’t refer you. And that means you’re less likely to get booke...