#399 -Stop Chasing Newly Liquid Founders

Opublikowano: 2026-08-03

Here's what nobody tells you: when a founder gets $47M in liquidity, they don't call you. They call their advisor. And by the time you find out they exist, the giving decision's already locked in with someone else. Most nonprofits are still running the old playbook. Cold outreach to newly wealthy people (who get 100 asks a day). Hoping they land on your website. Betting on a gala where you can somehow figure out if they have capacity. It doesn't work. And the reason is simple: you're chasing donors when you should be positioning yourself...