From AppLovin to CRAFTSMAN+: Alex Merutka on Building the Future of Mobile Advertising

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-08-03

Mobile advertising has quietly become the largest laboratory for innovation in digital marketing. From privacy changes and AI-powered creative to playable ads and performance optimization, many of the industry’s biggest breakthroughs have happened on mobile first. Few people have had a closer view of that transformation than Alex Merutka. In this episode of Signal & Noise, hosts Rio Longacre and Brett House sit down with Alex Merutka, Founder and CEO of CRAFTSMAN+, to explore the evolution of mobile advertising, the future of creative intelligence, and why the next competitive advantage in performance marketing won’t come...