She Lost the Biggest Deal of Her Career ... Then Everything Clicked. Plus, TROUBLING Fitness Trends (Kick It By Eliza)

Podcast: Seacoast Stories · Troy Farkas

Opublikowano: 2026-08-03

She built a global fitness brand without investors, business degree, or plans for becoming an entrepreneur. When Eliza Shirazi graduated from UMass, she thought she'd spend her career working in public health. Fitness classes were simply a side hustle—a way to make a little extra money after work. Over the next decade, that side hustle became Kick It by Eliza, a kickboxing-inspired worldwide fitness community that has transformed thousands of lives through live events, instructor certifications, social media content to her 25,000 Instagram followers, online memberships, and partnerships/appearances with brands like New Balance, NBC's "Th...