How Sauz built a $22M pasta sauce disruptor

Podcast: Express Checkout · Express Checkout

Opublikowano: 2026-08-05

Welcome back to another episode of Express Checkout (surprise! new name)!! This week, we sit down with Troy Bonde, Co-Founder of Sauz, the brand that's rewriting the rules of the $10 billion tomato sauce category. Troy takes us through his wild journey—from a COVID-era hand sanitizer dropshipping hustle to building Sauz into a nationwide brand at Target and Sprouts, backed by $22 million in funding. We dig into how Sauz found its brand moat, the story behind the name, their viral "pimping Troy out" social campaign, the new Basic Basil marinara launch, and what's next for th...