Why Your PR Metrics Are Lying (And What Soft Analytics Measure Instead)

Podcast: Humans of Growth: Stories & Strategies Behind Business Growth & Business Development · Aly Hathcock

Opublikowano: 2026-08-06

Most marketing teams are measuring PR wrong. They're counting impressions, tallying article placements, and reporting publication names. But none of those hard metrics can tell you whether anyone actually trusted you more, considered you more seriously, or moved closer to a decision. Earned media strategy lives in a different category, and if you're judging it by the same scorecard as paid ads, you're going to keep undervaluing the channel that compounds. In this episode of Humans of Growth, Aly Hathcock sits down with Pierce Kafka, founder of Kafka Media Group, a boutique PR and media...