Geoff Bickerton - Stop Writing For The Client, Start Writing For The Customer

Podcast: Audio Academy · Abe's Audio

Opublikowano: 2026-08-07

For more than 30 years, Geoff Bickerton has been helping businesses create radio advertising that actually works. But after thousands of commercials, his philosophy has become remarkably simple: Stop writing for the client and start writing for the customer. In this episode of Audio Academy, Geoff shares why so many ads miss the mark - not because they're badly written, but because they're focused on the wrong audience. Rather than filling 30 seconds with everything a business wants to say, Geoff believes the best advertising starts by asking one question: What does...