691: Anastasia's $850K Brand Collapsed To $42K A Month - Then She Tripled It Herself

Podcast: The Foundr Podcast with Nathan Chan · Foundr Media

Opublikowano: 2026-08-05

Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed the formula in an Airbnb in Cape Town, mixing batch after batch and testing them by dropping samples into wine glasses of water. She hand-poured her first 50,000 units in her mum's garage. Then, after her biggest-ever year, a trademark dispute forced her to legally change the brand name overnight - and the meta ads machine she'd built her entire business on collapsed within two...