Opinion: Spotify Now Decides Which Bits Of Your Show Are Worth Hearing

Podcast: Podmastery: podcasting insights and advice for indie creators · The Podmaster (Neal Veglio)

Opublikowano: 2026-08-07

Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing. It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on Podnews. One tap and you're past the entire ad break — not fifteen seconds, everything. The ad still gets delivered to the device, so the impression still counts and the advertiser still pays. They're just encouraging nobody to hear it. Including, in some cases, ads Spotify sold themselves. That's the industry story and it's been well covered. This episode is about th...