How to Calculate Churn — and Why

Podcast: Comic Lab · Brad Guigar and Dave Kellett

Opublikowano: 2026-08-06

Patreon backers have access to an exclusive ComicLab Churn Rate spreadsheet — it does the math for you! Is your Patreon actually growing—or are new members disguising a retention problem? Brad walks Dave through the process of calculating churn rate and shows how one number can unlock a much clearer understanding of a membership business. They discuss subscriber retention, lifetime value, onboarding, well-timed interventions, and how to determine whether advertising or convention appearances are truly worth the investment. Then, Dave asks whether publishing a children’s book page by page on his existing webcomic could finally help him fi...