The Science Of Storytelling In Employer Branding

Podcast: Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring? · Matt Alder

Opublikowano: 2026-08-06

Storytelling might be the most overused word in employer branding. Every company claims to tell stories, yet most of the content being produced sounds the same from one company to the next, and AI is about to make the problem significantly worse by flooding every channel with even more identikit messaging. At the same time, the science behind how stories work on the human brain is well established, comprehensive, and much harder to apply than most people realise. The employers who understand it are creating content that connects on an emotional level, while everyone else is just...