Beyond Attribution: Joanna Drews on Measurement Truth and the Future of Advertising Effectiveness

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-08-06

Advertising has never had more data—or less certainty. Marketers today have access to billions of signals, AI-powered dashboards, clean rooms, attribution models, marketing mix models (MMM), and platform reporting. Yet despite this explosion of data, one fundamental question has become harder to answer: What actually worked? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Joanna Drews, Co-Founder and CEO of HyphaMetrics, for a thought-provoking conversation about the future of advertising measurement and why the industry may have been chasing the wrong kind of precision all along. Th...