The Agency of Tomorrow: Storytelling, AI and Global Events

Podcast: Event Industry News Podcast · Event Industry News

Opublikowano: 2026-08-06

James Dickson speaks with Kristina McCoobery, Global President of INVNT, about the agency model of the future. They discuss INVNT's theatrical roots in storytelling, the renewed value of in-person events, and how live experiences drive emotional engagement. Kristina explains how INVNT is adopting AI responsibly - hiring a Chief AI Officer and building Orbby for analytics and on-site insights - while keeping human-led creative strategy at the centre. She also covers global collaboration, cultural nuance, and how new tools speed decision-making and boost efficiency. Overall, the episode highlights the evolving role of agencies in delivering...