Why Accounting Software Is the Hardest Category to Build? - Jeff Seibert

Podcast: Bizora Brews · Adam Tahir

Opublikowano: 2026-08-08

What does it take to build a new general ledger from scratch when the two incumbents have owned the category for over thirty years? Jeff Seibert is the founder and CEO of Digits, an AI native accounting platform going head to head with QuickBooks and Xero. Before Digits, Jeff cofounded Crashlytics, the mobile crash reporting company that now runs on billions of smartphones worldwide, sold it to Twitter, and went on to lead consumer product there during the company's IPO years. Together they explore why Jeff chose to build a full...