Let’s Talk Business Resilience with Keith Erwood

Podcast: Let's Talk small Business with Mitchell Wilson · Coachbirds

Opublikowano: 2026-08-08

What happens to your business when everything breaks down? In this episode, Mitchell gets real with crisis management expert Keith Erwood, co-founder of the Erwood Group. Drawing from his profound background as a New York City EMS responder on the frontlines of 9/11, Keith now authors business continuity plans protecting more than a billion dollars in annual revenue. Forget the boring corporate jargon—we dive straight into the brutal reality of operational downtime, the scary trap of co-insurance, and why standard policies leave most small businesses completely exposed. Keith shares a dead-simple resilience habit you can implement today for absolutely ze...