478. “Do the Research, and You’ll Be More Successful” | AI Persuasion with Roger Dooley

Opublikowano: 2026-08-10

Roger Dooley is an internationally recognized author, keynote speaker, entrepreneur, and expert in neuromarketing and behavioral science. His books include Friction, Brainfluence, and The Persuasion Engine, which examines how artificial intelligence is making sophisticated behavioral science tools accessible to businesses of every size. We explore how most human decisions happen beneath conscious awareness and why effective persuasion requires more than listing features and benefits. Roger explains how AI can analyze customer behavior, strengthen marketing messages, simulate eye-tracking research, and provide insights based on the work of leading behavioral scientists. He also shares practical ways to improve AI...