Ep. 134 - The Two-Step Framework to Write Sales Emails That Feel Genuine

Podcast: The Growth Show with Whitney Bateson · Whitney Bateson

Opublikowano: 2026-08-10

If you've ever written a genuinely helpful email and then cringed while tacking your offer onto the bottom, this one is for you. Whitney picks up a thread from her conversation with Orly Wachter about why selling feels so uncomfortable in the health and helping professions, and takes it somewhere practical. She walks through a two-step framework for writing emails that sell without the ick: first generating nine content angles directly from one of your services, then matching one of those angles to a simple email format. She also gets into why the bridge into your call to action...