Marketing Without Walls: Ana Mourão on AI, First-Party Data, and Why MarTech & Advertising Are Finally Converging

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-08-10

Marketing has spent decades building walls. Brand versus performance. Advertising versus MarTech. Agencies versus in-house teams. IT versus marketing. Customer experience versus media. What if those walls are finally coming down? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Ana Mourão, a globally recognized marketing technology leader, author, and thought leader, to explore why the future of marketing belongs to leaders who can bridge strategy, technology, data, and AI. Drawing on years of experience leading marketing transformations inside some of the world’s largest glo...