Small Business Websites Need to Do More Than Exist

Podcast: HTML All The Things - Web Development, AI, and Developer Careers · Matt Lawrence and Mike Karan

Opublikowano: 2026-08-11

Small-business websites used to have a straightforward job: explain who you are, what you offer, and how customers can contact you. Then search became a major source of discovery, and businesses added keyword-focused pages, blogs, technical SEO, and local listings. Now AI Overviews and zero-click search are changing the equation again. Does that mean blogs and traditional websites are dead? Matt and Mike argue that they are still essential - but they are no longer the whole strategy. In this episode, they break the modern small-business website into three layers: a trustworthy digital brochure, a...