Building the Case for Brand as a New CMO with Latané Conant

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-08-11

Latané Conant is the Chief Market Officer of Parloa, AI agents that turn customer conversations into lasting loyalty. Prior to Parloa, she led both global sales and marketing teams in both CMO and CRO roles at 6Sense, Appirio, and Ariba. She wrote the book No Forms. No Spam. No Cold Calls. Latané joins co-hosts Jon Miller and Sydney Sloan to discuss how being a sales leader can make you a more empathetic marketing leader, why benchmarking and research are key to building the business case to invest in marketing, and what you can do as a marketing leader to up...