Exposing the "Pink It & Shrink It" Strategy in The Fashion Industry | Really? no Really?

Podcast: Really? no, Really? with Jason Alexander & Peter Tilden · Cloud10

Opublikowano: 2026-08-12

Here's something may not have known: men's feet are more square and more rectangular and women's feet are more triangular. You'd think companies that design sneakers for women would understand that but instead, what they do is use the anatomy of a male's foot to design a woman's sneaker and then "shrink it and pink it". Creative designer and author of the book, Man-Made, Karen Korellis Reuther, previously served as Vice President of Creative Direction and Innovation at Reebok and Global Creative Director at NIKE, where she led major product, merchandising, and brand strategies. She joins Jason and Peter...