S2-E56: How Great Contractors Connect With Great Customers Featuring Drew Ainscough of Incline Marketing

Podcast: The Deep End with Eric Triplett · Eric Triplett

Opublikowano: 2026-08-12

Eric and Drew talk about the intersection of craftsmanship and digital strategy. The discussion highlights the limitations of platforms like Yelp, where strict review policies can hinder a business's reputation, and emphasizes the complexity of Google's advertising ecosystem. Ainscough explains how businesses can optimize their sales funnels by integrating social media presence with targeted performance campaigns to capture high-quality leads. Triplet shares personal anecdotes about maintaining a culture of care and using the "131 technique" to empower employees to solve customer problems independently. Key Takeaways: Adopt the "1-3-1" problem-solving method by defining one specific problem, identifying...