More Content Won't Fix Your Community

Podcast: Build With Becky: Smart Strategies To Grow Your Community-Driven Business · Becky Pierson Davidson

Opublikowano: 2026-08-13

I'm breaking down why adding more value is rarely the answer when members stop logging in, stop engaging, or start canceling. At Affinity Collective, we review a lot of exit surveys for our clients, and the most common reason people leave a membership is overwhelm. There's too much content, they can't find what's for them, and they can't be bothered. I share what your members are actually paying for, plus practical ways to fix content overwhelm: setting expectations up front, building personalized roadmaps, simplifying your content library, and using an information architecture exercise with your own members to learn...