We've Audited Hundreds of Klaviyo Accounts — Every Brand Makes These 8 Mistakes

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-08-13

After a decade of auditing ecommerce brands, my team keeps seeing the exact same mistakes. Over and over. Across every size. Every category. And these mistakes aren't costing brands hundreds of dollars. They're costing tens of thousands — sometimes hundreds of thousands — every single year. In this episode I'm walking through all 8 of them. If you're running Klaviyo, there's a very good chance you're making at least 3 of them right now. From measuring the wrong metrics, to ignoring deliverability, to turning email into a coupon mach...