Beyond Footfall: Inside Exposure Analytics' Physical Engagement Index

Podcast: Event Industry News Podcast · Event Industry News

Opublikowano: 2026-08-13

James Dickson interviews Rob Murdoch, Sales Director at Exposure Analytics, about their Physical Engagement Index - a data-driven report measuring 43.8 million visitors across 3,000 events from 2020–2026. They discuss how anonymised sensor data captures dwell and engagement time, the limits of footfall and badge scans, and why actionable insights matter more than raw visitor counts. The episode highlights key findings (average engaged dwell ~13:50), regional and sector differences, and how organisers and exhibitors can use benchmarks to redesign booths, improve layouts, and prove event ROI. The full report is available now at https://exposureanalytics.com/physical-engagement-index/. Th...