Clarity Is a Discipline: A Founder's Guide to Positioning, with Krista Patterson

Podcast: The Vignette Effect · Raquel Furman

Opublikowano: 2026-08-13

In this episode, Krista Patterson, CEO and co-founder of Positioning Collective, joins me, Raquel, to talk about why clarity is the foundation every founder skips, and what it costs them when they do. Krista has spent over 20 years helping founders, leaders, and executives clarify what makes them different and turn it into growth. She built Positioning Collective in 2020 after years of watching companies chase logos and taglines before they'd done the harder work of defining their position. In this conversation, we cover: Why Krista says clarity is less an exercise and more a discipline...