Do Consumers Give An F About Functionality?

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-08-14

Functionality is everywhere – but are consumers buying the benefit or seeing right through it? This week, we dig into the rise of protein- and fiber-enhanced snacks from Khloud, Doritos and Smartfood, the growing buzz around colostrum, and a troubling new study on avocado oil authenticity. Plus, we explore the enduring appeal of pickle flavor, Grillo's winning collaboration strategy, premium dates and the surprising technology behind Air Up. Show notes: 0:20: Ken's Leftovers. A Function-Forward Discussion. Educate Me. It's Not What You Bought. Slurp Up. – Ray digs into a grab bag The Beverage Whisperer left behind...