The Install Is Just the Beginning: Mick Rigby on Retention, AI Discovery, and the Next Era of App Growth

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-08-13

For years, app marketing revolved around one metric: installs. But what if installs are actually the least important measure of success? In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Mick Rigby, Founder & CEO of Yodel Mobile, to explore how nearly two decades in mobile have reshaped the way brands should think about app growth. Mick founded Yodel Mobile in 2007—months before Apple launched the App Store—and has spent the last nineteen years helping brands including Gymshark, NBCUniversal, B&Q, and Kuda acquire, retain, and monetize app users...