Sales Is the Smoke Alarm, Not the Fire

Podcast: RevOpsAF The Podcast · Matt Volm

Opublikowano: 2026-08-14

When revenue slows, every instinct says fix the sales team. But what if the problem isn't sales at all? Ian Myszenski, VP of Revenue Operations at Zappi, joins RevOps Co-op co-host Matthew Volm to break down one of the most costly misdiagnoses in go-to-market: treating sales execution as the root cause of problems that actually live in product, pricing, positioning, or segment fit. Ian also makes the case for what a real CRO looks like vs. a head of sales — and why RevOps leaders are uniquely positioned to step into broader commercial leadership roles. ...