Stop Tracking Followers, Start Tracking These 6 Numbers Instead

Podcast: Estheticians in Business · Allyson Steinberg

Opublikowano: 2026-08-13

Episode description:Followers, likes, and comments feel like progress, but they're rarely why an esthetician actually becomes profitable. Allyson breaks down the six numbers she'd track every single week if she were starting over: conversations, referrals, rebooking percentage, average ticket, follow-ups, and client lifetime value, plus a real coaching story about a client whose retention problem was hiding behind what looked like a marketing problem. Show notes:This week's episode is about the numbers that actually grow a solo esthetics business, and follower count isn't one of them. Conversations. How many real conversations did you have...