Kyle Bailey on Turning Trade Expertise into an SEO Dominance Strategy

Podcast: Your Brand Amplified · Anika Jackson

Opublikowano: 2026-08-17

Anika sat down with Kyle Bailey to explore why home service businesses—from roofers to remodelers—frequently struggle to gain digital traction despite having high-value expertise. The conversation revealed a counterintuitive truth: SEO isn't just about keywords; it’s about understanding the "babysitter and therapist" dynamic of the trades. Kyle’s transition from decades on the construction site to building a specialized marketing agency offered practical pushback against the "big-box" SEO model, alongside a sharp look at how ADHD and empathy-driven leadership can transform client relationships. In This Episode The trade floor origin story: Why sawdu...