E6: Stop Perfecting Your Logo - Christine Lieu-Guzauskas

Podcast: Fracture · Cindy Wagman

Opublikowano: 2026-08-20

Most fractionals get stuck on branding two ways: ignore it entirely, or lose weeks in a logo spiral before landing a client. Christine Lieu-Guzauskas, founder of CL Designs, has a sharper framework. Key Takeaways Branding has three layers: internal (positioning), external (visuals), and experiential (client journey). Most consultants skip the first and underfund the third.Start visual brand research on Pinterest. Set a timer, collect without judgment, and let patterns emerge.Your brand evolves with you - five iterations in ten years isn't inconsistency, it's a growing business.Client experience...