Your Content Is Corrosive: Anda Gansca on the Future of Websites in the AI Era

Podcast: Frontier CMO Podcast by Think with Google · Presented by Think with Google

Opublikowano: 2026-08-20

The future of content and websites isn't about chasing vanity impressions—it’s about driving true digital retention. Recorded live at New York’s Guggenheim Museum, Knotch CEO and co-founder Anda Gansca joins Frontier CMO host Josh Spanier to unpack how the brand website is evolving in an AI-first world. In this episode, we uncover the hidden trap of "corrosive content" driving 80% of web traffic to bounce instantly, and outline a strategic playbook for modern marketing leaders. Because the website remains the definitive front door for customer discovery and high-stakes decision-making, mastering the next era...