Making Change Stick: Why Transformations Fall Apart Right After They Succeed

Podcast: ABetterU: 52 Books A Year by Brad Young · ABetterU: 52 Books A Year by Brad Young, Health Wealth & Happiness

Opublikowano: 2026-08-20

Most transformations do not fail at the beginning. They fail at the end—right after the breakthrough, right after the victory, right after the moment everything finally starts working. This episode explores the hidden psychological and behavioral forces that cause people, teams, and organizations to slide backward immediately after achieving success. Modern research shows that the brain craves familiarity, even when familiarity is harmful, and that the period after change is the most vulnerable stage of the entire transformation process.Listeners will learn why motivation drops after goals are reached, why old patterns regain strength, and why identity often lags be...