How to Justify Brand Spend in the Dark Funnel with Kimberly Storin

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-08-21

Kimberly Storin is the CMO at Zoom, the AI-first work platform for human connection. Kimberly leads Zoom’s brand, communications, product marketing, enterprise marketing, and regional marketing teams. Previously, she was Chief Marketing and Communications Officer at Zayo, and also spent time as a consultant with Deloitte. Kimberly joins Sydney Sloan to discuss how to build your brand in the era of the dark funnel, how to fight for end-user mental availability, and why B2B marketers need to leverage some of the key learnings from B2C marketing around creative. ...