When Raising Millions Starts With A 'FirstLook'

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-08-21

What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, founder of FirstLook and FirstLook Ventures, offers a behind-the-scenes look at how he evaluates the next generation of consumer brands. FirstLook is a "Shark Tank in a box" platform that vets hundreds of brands before putting a select group of products in the hands of nearly 100 investors, while FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community. Brian reveals what catches his attention—from traction and valuation to market potential, fou...