Commerce Without Checkouts: Bryan House on AI, Composable Commerce, and Why Digital Commerce Is Becoming Intelligent

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-08-21

Digital commerce spent the last two decades perfecting the storefront. AI may be about to make the storefront far less important. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Bryan House, CEO of Elastic Path, to explore how AI is reshaping ecommerce, B2B commerce, product discovery—and potentially the act of buying itself.Bryan argues that commerce had actually become somewhat predictable. Platforms had spent years removing friction, optimizing conversion and standardizing the online shopping experience. Then AI arrived and reopened some of the biggest questions in the industry. One of...