She Submitted a Conference Paper in Portuguese. She Didn't Speak Portuguese. She Had Three Months to Learn. Software CEO Katherine on Persistence, Pivots, and Never Giving Up

Podcast: Speak Your Mind Unapologetically Podcast · For People Leaders Leading Bold Conversations | Ivna Curi

Opublikowano: 2026-08-21

Two Ways to Fail: Give Up or Die." How Sigma Software CEO Katherine Built a Foreign Office, Completed a Half Ironman, and Learned to Lead on One Rule "There are only two ways to fail: give up or die. And neither is a reasonable option." That is the saying Katherine's team uses to remind themselves who they are. She means it literally. When she was trying to open Sigma Software Group's first Latin American office, she tried recruiting agencies, acquisition targets, universities, and different countries for an entire year. Nothing worked. Then in a brainstorming...